NEW YORK (June 26, 2013) – The all-new 2014 Mazda3 compact five-door had it’s worldwide reveal during an event in Manhattan’s Chelsea neighborhood. After weeks of media speculation and numerous “leaked” images of enthusiast renderings, Mazda North American Operations (MNAO) pulled the sheet off the highly-anticipated redesign and confirmed the car will be on sale this fall.

The all-new Mazda3-which will go on sale this fall-is engineered by SKYACTIV®[1]technologies – a proprietary suite of fuel-efficient, performance-driven components and manufacturing philosophies – as well as the handsome styling of the KODO design language.

According to Jim O’Sullivan, president and CEO, MNAO, the Mazda3 is the brand’s best-selling and most recognizable name plate, with more than 3.5 million vehicles sold globally. The redesign for 2014 shows just how much attention to detail and care we put into this important vehicle.” “SKYACTIV TECHNOLOGY and KODO claim that with even more technologies and materials to be introduced with the 2014 Mazda3, SKYACTIV technology outperforms itself.

“ On the heels of the launch of the 2013 CX-5 compact crossover SUV last fall and the 2014 Mazda6 early this year, this is an exciting time for Mazda, and we’re only getting started,” remarked O’Sullivan.

Lower and leaner than its predecessor, this third generation Mazda3 shares almost nothing with its older siblings, and is all new from the ground up. The 2014 Mazda3 sits on a wheelbase of 106.3 inches (2.4 inches longer than the previous generation), yet the five-door is 1.8 inches shorter in length at 175.6 inches. With a height of 57.3 inches and a width of 70.7 inches, the Mazda3 reduces its ceiling by 0.6 inches and gains 1.6 inches in the hips while retaining similar headroom space and offering rear legroom at 35.8 inches. The rear seatbacks are nearly 2.0 inches taller for added passenger comfort. Front and rear shoulder room also has increased to 57.2 and 54.4 inches, respectively. This efficient use of space is wrapped in the increasingly striking dimensions of KODO, Mazda’s “Soul of Motion” approach to designs that exude emotional proportions and refined strength.

The 2014 Mazda3 comes equipped with either the standard 16-inch full-cover steel wheels or higher trim-equipped 16-inch and 18-inch aluminum alloy wheels.The Mazda3’s cab rearward posture and raked profile further emphasize agility and speed.

The all-new Mazda3 sports a dynamic five-point grille, expansive sheet metal cresting over sleekly slanted headlamps, wide-stance muscular fenders and taut character lines flowing from panel to panel. Its rear-end is chiseled and  features “provoking” taillights, giving the new car a look unlike any other. Yet such style is not without purpose as the five-door and sedan models achieve best-in-class coefficient of drag, when equipped with i-ELOOP and an active grille shutter. Mounted in front of the radiator, this new feature automatically opens and closes in accordance with driving conditions. This function improves the car’s aerodynamic performance while contributing to real-world gains in fuel economy.

The new Mazda3 will be available in eight colors, including the premium metallic finish Soul Red Metallic. Two all-new Mazda hues will also be introduced: Titanium Flash Mica and Deep Crystal Blue Mica.

The new look includes the driver-oriented cockpit, pedals that have been laid out symmetrically to the left and right of the driver’s center-line with a hinged organ-type accelerator pedal as standard for added safety and comfort. Each control and function is specifically designed to appeal to the senses and placed with intuitive utility in mind. The less time spent focusing on adjusting knobs and tapping touch-screen commands, the more time a driver is engaged with the actual act of driving, being alert to what is on the road ahead and, therefore, being able to react quickly, accurately and safely.

The base of the A-pillars have been repositioned 3.9 inches rearward to afford greater range of vision for both the driver and front passenger. The outside mirrors also are mounted onto the doors instead of the base of the A-pillar to expand the scope of visibility when looking over mirrors from the driver’s seat.

All-new for Mazda vehicles and being launched with the 2014 Mazda3 will be a next-generation human-machine interface (HMI) system. Based on the heads-up cockpit concept, the new HMI system aims to help drivers maintain proper posture, concentrate on the road and drive more safely, even while handling larger amounts of information. The information used is divided into groups, and an innovative screen layout is employed to let the driver safely balance the primary job of driving with other peripheral information.

The 2014 Mazda3 also is the first vehicle to feature Mazda’s all-new Active Driving Display, a clear pop-up panel that displays vehicle speed, navigation directions and other important driving information, and is vertically mounted behind the meter hood. This feature not only places necessary information comfortably in the driver’s line-of-sight but also directs the display beyond the instrument panel, more in line with where a driver’s eyes are naturally focused. The Active Driving Display panel will automatically fold back into a hidden position when the ignition is shut off.

The redesigned meter cluster features a centrally positioned analog gauge flanked by a pair of wing-shaped digital displays. The dial face for the center gauge is characterized by three-dimensional metallic numerals. Its red-ring border pulses as soon as the driver’s door is opened, a nod to the vehicle’s inescapable sporty DNA. From the gauge clusters extends a decorative dash panel finished in satin chrome with piano black trim pieces adorning select areas of the center console and front door inserts.

The seat architecture has been redesigned with added focus on comfort and space, while at the same time reducing weight. For example, the front seat backs were further sculpted to provide rear seat passengers more knee room than the previous generation Mazda3, and shoulder room for all passengers increased as well. Additionally, the driver’s seat cushion was made larger, while still optimizing the seat back to create a more natural seating position with ample lateral support, a welcome adjustment for those prone to long drives.

Available in cloth (Black, Sand), leatherette (Black) and leather (Black, Almond) seat materials, the multitude of exterior and interior color combinations and accents further showcases the attention made to the finer touch points and to the varying degree of consumer preferences.

Mazda’s infotainment system gets an overhaul as well, including adapting to new smartphones, tablets and other updated technology. So that consumers can continue to be connected in real time, Mazda has developed its new operating system to be intuitive and less distracting, and includes connection via Bluetooth, complete with the newest features.In addition to the current music access points via standard AM/FM radio, CD and USB/auxiliary port connections and premium content such as Sirius® Satellite Radio, new features such as internet-based apps Aha by HARMAN™ will be available. An optional Bose® premium audio system with Centerpoint® 2 virtual surround sound playback will bring the harmonies and vocals to life for even the most discerning of audiophiles.

The system also can read email and short messages aloud while the vehicle is in motion using text-to-voice technology. Short Message Service (SMS) messages can be received and shown on the touch screen monitor. The system can then articulate the messages as well as allow users to send replies using fixed phrases. A new speech recognition system also allows users to repeat and shuffle audio tracks, as well as search and select folders. When connected with a smartphone, Twitter® and Facebook updates can be read by the system with audio responses available using the Shout function. The system also allows users to search the internet for locations and map directions. An SD card-based navigation system is optional.

SKYACTIV TECHNOLOGY Leads the Way

For the North American market, the 2014 Mazda3 will be offered with two engine choices: the currently-offered SKYACTIV-G 2.0-liter gasoline engine and a new SKYACTIV-G 2.5-liter gasoline engine, as fitted to the CX-5 and 2014 Mazda6. Globally, the Mazda3 offers the widest SKYACTIV powertrain line-up in order to meet local market demands, and will be available withSKYACTIV-G 1.5- to 2.5-liter-sized gasoline engines, aSKYACTIV-D 2.2-liter clean diesel engine and as a hybrid electric vehicle (Japan only).

Both engines feature a new high-tumble-port 4-2-1 exhaust system that increases engine output. The SKYACTIV-G 2.0-liter produces 155 horsepower at 6,000 rpm and 150 lb-ft of torque at 4,000 rpm. As compared to the outgoing MZR 2.5-liter engine, the torque output on the SKYACTIV-G 2.5-liter engine at low- to mid-range speeds is increased by 10 to 15 percent, and its weight is reduced by 10 percent. The SKYACTIV-G 2.5-liter produces a peak of 184 horsepower at 5,700 rpm and 185 lb-ft of torque at 3,250 rpm, both figures are increases of more than 10 percent over the MZR engine.

The 2014 Mazda3 will be available with a choice of theSKYACTIV-MT six-speed manual andSKYACTIV-Drive six-speed automatic transmissions. SKYACTIV-MT offers the short, crisp shift pattern reminiscent of the MX-5 Miata. SKYACTIV-Drive achieves a direct shift feel and quick gear changes that contribute to quick acceleration, while maximizing the best features of a direct-shift gearbox and a conventional torque-converter system.

Mazda’s unique i-ELOOP brake energy regeneration system employs a capacitor to store electricity generated when the vehicle decelerates. Brake energy regeneration systems improve fuel economy by reducing the inherent parasitic drag of the alternator when possible, to maximize the efficiency of the vehicle under all modes of operation. Unlike other battery-based systems, i-ELOOP, its name derived from “Intelligent Energy Loop,” is the world’s first capacitor-based system to power all of a vehicle’s electrical components.

The added combination of theSKYACTIV-Body andSKYACTIV-Chassis enhances theJinba Ittai spirit by offering high-performance, lightweight materials for added strength and safety. Carefully engineered load-transfer ensures a firm grip on the road that the driver can sense. The SKYACTIV-Body provides increased rigidity of 30 percent compared to the previous model while reducing weight as well.

Straight line stability, tire grip and ride comfort have been greatly improved by tuning the suspension system’s springs, dampers and stabilizers. Mazda’s new mechatronic column-type electric power assist steering system is compact and lightweight, with a gearing ratio of 14.0:1. The brake response also was improved to be even more responsive, allowing for excellent vehicle control and feel as well as a braking distance amongst the best in the segment. Such improvements also reduce rolling resistance, all improving fuel economy.

A new lightweight material that exhibits a high level of noise absorption is introduced on the dash insulator and floor mats, and insulating material also is positioned for maximum effectiveness behind the instrument panel. These measures achieve a level of cabin quietness that is highly competitive within the compact car class, and fully comparable in a class-above vehicle.

The 2014 Mazda3 introduces several all-new safety systems under the umbrella known asi-ACTIVSENSE. These technologies use sensing devices such as milliwave radars and cameras to support the driver in recognizing hazards, avoiding collisions and minimizing damage, should accidents occur. While these systems will not eliminate accidents, their intent is to minimize them and reduce the severity of a crash.

The features available under i-ACTIVSENSE for North America are:

  • · High Beam Control (HBC) – The system automatically switches the headlamps between high and low beams.
  • · Blind Spot Monitoring (BSM) – This safety confirmation system detects objects located in blind-spot areas to the sides and rear of the vehicle and issues a visual alert within the outside mirrors for the driver to see. Should the turn signal be on for the direction in which the “blind” object is located, audible beeps will alert the driver.
  • · Lane Departure Warning System (LDWS) – This system monitors the lane markings on the road and issues a warning to the driver when it predicts that the vehicle is going to depart from its lane.
  • · Forward Obstruction Warning (FOW) – This system monitors the vehicle ahead and issues both audible and visual alerts to help the driver take evasive action when it determines a high risk of collision to exist. FOW operates when traveling between speeds of 9 and 92 mph.
  • · Smart City Brake Support (SCBS) – When traveling at speeds of less than 19 mph, SCBS helps prevent or minimize a collision with a vehicle. Should the imbedded laser sensor detect an object, and the system calculates there may be a high risk for collision, the brake pedal travel is reduced in order to hasten braking. Should the driver fail to perform an avoidance maneuver, the system will activate an automatic braking function.
  • · Mazda Radar Cruise Control (MRCC) – The system determines the difference in speed and distance to the vehicle in front and will automatically adjust the cruising speed in order to maintain a safe distance.

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