Hyundai Offers New “Brand Promise” with Shopper Assurance

Susan Frissell
womenwithwheels.com

This last October Hyundai introduced a new type of “brand promise” to better serve their customers. An industry-first nationwide program called Shopper Assurance streamlines and modernizes the car-buying experience. Many car buyers become frustrated trying to negotiate that infamous car purchase and are looking for new and easier ways to buy a car.

To summarize, Shopper Assurance focuses on four elements, assisting in the process:

*Transparent Pricing: participating dealers post the fair market pricing (MSRP minus incentives and any dealer offered discounts), on dealer websites. This way, customers know what the market pricing is which can help to reduce the time it takes to negotiate a price and eliminate frustration of all the advertised incentives.

*Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive. This platform allows a test drive to be scheduled by contacting the dealer on their website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be at a location of the customer’s choosing, such as their home, their office or a coffee shop.

*Streamlined Purchase: Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer’s inventory, including applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.

*Three-Day Money Back Guarantee: Any customer not satisfied with their purchase is given a three-day buy-back period to return the car for a full refund, contingent upon a dealer inspection and the vehicle having fewer than 300 miles since the purchase/lease date.

Hoping to offer ‘peace of mind,’ and a better car-buying experience, Hyundai is the first to take steps toward taking the dread out of car buying; the experience many consumers hate, right up there with going to the dentist.

Hyundai likes to think of themselves as a progressive car manufacturer, as well as synonymous with “redefining the car ownership experience. Shopper Assurance is the next step in that tradition and is car buying made simple. Hyundai claims to have done their homework as research shows that 84 percent of people would visit a dealership that offered all four features above over one that did not. There is little questions that this is the future of car buying. Hyundai is committed to creating a “flexible, efficient and better way to purchase a car in partnership with our dealer body.”

As Hyundai tells it, their customers want convenience and simplicity when it comes to buying a car. According to Andrew DiFeo, Chairman, Hyundai National Dealer Council and dealer principal of St. Agustine , “Shopper Assurance is going to give our dealers the tools we need to exceed the expectations of today’s shopper.”
“With a strong lineup of new cars and CUVs, we expect that Shopper Assurance will give us a competitive advantage and help turn prospects into buyers. We are creating a modern purchasing process where transparency and convenience are paramount,” notes DiFeo.

Shopper Assurance is available for any new model in the Hyundai lineup and will initially launch in dealerships in four markets: Miami, Orlando, Dallas and Houston. It will be live nationwide by early 2018.

For more details on Hyundai Shopper Assurance and to find participating dealers, please visit http://www.hyundaiusa.com/ShopperAssurance.

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