Category Archives: Events

Road America Offers Motor Coach Service to Chicago Auto Show

ELKHART LAKE, Wis., January 20, 2016 – Road America will again offer a ‘road trip’ to the Chicago Auto Show in February. Leave the driving to a deluxe motor coach-the Auto Show Express-Wisconsin residents too, can join in the fun.

Operating on Tuesday, February 16 and Wednesday, February 17, the motor coach will offer convenient round-trip service from five locations located along Interstate 43 including Manitowoc, Sheboygan, Cedarburg, Milwaukee and Racine.

For just $50 each, riders get admission to the Chicago Auto Show and the round-trip. Express bus service will depart from the following pick up points for the trip to Chicago between 6 and 11 a.m. Return trips from McCormick Place to Wisconsin will depart from McCormick Place at 4 p.m. So this year, spend less time sitting in traffic, and more time enjoying the Chicago Auto Show on behalf of your friends at Road America. untitled

Pick-up locations:
• 6:15 am Departure from Holiday Inn Manitowoc Parking Lot (BACK WEST LOT, near I-43) (Exit 149)
• 6:50 am Departure from Sheboygan Park & Ride, adjacent to Home Depot, West of I-43 (Exit 123)
• 7:35 am Departure from Cedarburg Park & Ride (Exit 89), East side of the interstate
• 8:20 am Departure College Avenue Park & Ride, Milwaukee (Exit 319), SW Lot, West of Interstate
• 8:45 am Departure Racine Park & Ride at Hwy 11 (Exit 335)

For more information on the Road America Auto Show Express, and to reserve your spot, visit or call 800/365-7223. Small coolers are allowed on board. No carry-ins at the show allowed and all bags are subject to search. Visa, MasterCard and Discover accepted. Visit for floor plan, list of displays and more show information.

Consumer Test Drive Tour of All-new Ford F-150

Consumer Test Drive Tour of All-New Ford F-150 Coming to the Chicago area

  • Consumers can test drive the all-new 2015 Ford F-150 before the truck is available in showrooms
  • Tour visits 38 markets across the United States; Chicago stop is scheduled for Oct. 21-26
  • Consumers can register and schedule their test drive at

CHICAGO, OCT. 16, 2014 – Consumers in the Chicago-area wanting to drive the future of trucks can get behind the wheel of the all-new 2015 Ford F-150 Oct. 21-26, as one of 38 tour stops for the toughest, smartest, most capable F-150 ever.   Retail stores and office campuses across the country will host the drives, which take place between Oct. 13 and Dec. 21. Consumers can drive 2015 F-150 trucks on a short route with product experts along for the ride to explain the new innovations and answer questions.   The tour will stop in Chicago from October 21-26 at:  Olson’s Ace Hardware 10135 Grand Ave Franklin Park, IL 60131   Consumers can register and schedule their test drive at Walk-up participation is encouraged. “The new F-150 is a game changer,” said Doug Scott, Ford Truck group marketing manager. “Truck customers are going to learn about and experience the F-150’s new features and improved performance from the best place possible – the driver’s seat.” Tour vehicles will feature the all-new 2.7-liter EcoBoost® V6 that produces 325 horsepower and 375 lb.-ft. of torque and includes Auto Start-Stop designed to enhance fuel economy in stop-and-go driving. The 3.5-liter EcoBoost that produces 365 horsepower and 420 lb.-ft. of torque will be available to test drive as well. Participants registered online or in attendance at the event can enter for a chance to win an all-new 2015 Ford F-150.* The tour also will feature interactive displays to help consumers gain a better understanding of the technical aspects of the all-new F-150, including its high-strength steel frame construction and high-strength, military-grade, aluminum-alloy body panels. Drive events will take place in the parking lots of large retailers and office parks. Details can be found “This is the most anticipated truck in Ford history,” said Scott. “Consumers will see for themselves how Ford reinvented the pickup, and experience how the all-new F-150 is a more capable and efficient tool that can make their daily lives easier and more productive.” Consumers can visit to find the tour stop nearest them. Here is a list of tour stops by route:

Week of West West Central East Central East
Oct. 13 Seattle Minneapolis Buffalo, N.Y. Boston
Oct. 20 Portland, Ore. Chicago Cleveland New York
Oct. 27 Sacramento, Calif. St. Louis Pittsburgh Philadelphia
Nov. 3 San Francisco Kansas City, Kan. Columbus, Ohio;Indianapolis Washington, D.C.
Nov. 10 Salt Lake City Tulsa, Okla. Nashville, Tenn. Raleigh, N.C.
Nov. 17 Denver Oklahoma City, Okla. Little Rock, Ark. Atlanta
Dec. 1 Phoenix Dallas Baton Rouge, La. Orlando, Fla.
Dec. 8 Riverside, Calif. Austin, Texas New Orleans Tampa, Fla.
Dec. 15 Los Angeles San Antonio Houston Miami


Detroit Ramps up the 2014 Auto Show: Some Highlights

In its first days of the media preview of the 2014 North American International Auto Show, Detroit has lots to see. Taking place as always in Cobo Hall Convention Center, the Detroit Auto Show has some $200 million in displays for 2014. Over 5,000 journalists stormed the doors of the revamped Cobo, with over 700 vehicles, 50 new debuts and more than $279 million in renovations, including new conference rooms, a glass atrium and food court. The 50-some year-old convention center saw 796,000 attend the world famous North American International Auto Show in 2013. The theme of the 2014 NAIAS show is “we’re alive again. The show opens to the public January 18-26.

Below is just a small part of what journalists are reveling in the Motor City:


A car for the 21st century, the Dune Concept: Yet, another version of the beloved Beetle, with a ski rack built into the roof and rear spoilers, based on the Beetle R-Line with an EA888 TSI engine with 210-horsepower, the Dune is wider and taller and adds two inches of ground clearance. Combined with a six-speed DSG® dual-clutch automatic transmission, the Beetle Dune has a manufacturer estimated fuel economy rating of 23 mpg in the city and 29 mpg on the highway.

beetleduneRegardless of where it shows up, the infamous VW Beetle is a hit, bringing a smile to people’s faces. With the world premiere of the Beetle Dune at the North American International Auto Show in Detroit, Volkswagen is giving the public the chance to see a Beetle with a cool offroad look.

The Dune concept shows the potential for a new production version of the sportiest Beetle ever. The concept is painted in “Arizona”, a yellow-orange metallic, with two-part wheelarch extensions that are offset in black. Like the Cross Golf, these extensions are rugged looking elements with a matte finish. The wheel housings widen the body by 1.1 inches per side to give a total width of 73.4 inches, an increase of 2.2 inches over a stock Beetle. The overall length has increased by 0.5 inches to 168.9 inches and the car is both 2.0 inches higher off the ground and 0.8 inches taller.

The Dune’s front and rear tracks are increased by 1.1 inches at the front and rear to 63.3 and 61.9 inches respectively. As a result of the four-square stance and its reduced wheel travel, the 19-inch wheels and 255/45 tires fill out the wheel housings.  At the center of each wheel is the VW logo embedded in a three-dimensional housing that’s painted in the car’s exterior color. The distinctive Dune logo is placed  in front of the rear fenders.

The front end sports the Beetle’s basic design and Bi-Xenon round headlights, however a new hood has been adopted, which has a raised center section with prominent air vents, which have a honeycomb appearance with a central chrome strip.

The front apron features a large central air intake. The intake widens towards its bottom edge, highlighting the front end’s sporty look: the black honeycomb screen has a chrome-plated surround that morphs into the underbody protection.

To the left and right of the central air intake and the aluminum underbody protection are the foglight housings: trapezoidal in shape, they have gloss black frames and contain LED foglights.

The skis are mounted to the outside of the trunk lid which is made possible by the swiveling of the outer parts of the rear spoiler. The skis are placed in the spoiler, then it is closed to clamp them in place. At the top, the skis slide into a receptacle in the specially developed roof spoiler, where they are secured by an 0.8-inch-wide belt.

The Dune’s interior has also been revamped: The dashpad—painted in the “Arizona” exterior color and has been replaced by another classic original Beetle feature, a grab handle that features contrasting black soft-touch material with “Arizona” and aluminum accent. In addition,  the entire infotainment system incorporates a digital interface with a high-resolution 7.7-inch touchscreen. beetleduneint

The seat design is sophisticated and sporty, and upholstered in “Titan Black” leather, while the center surfaces are made of “Ceramique” colored “Gobi” breathable sport fabric. The leather and fabric areas and the front and rear of the head restraints have decorative stitching in the “Arizona” color.

VW’s new Golf R also makes its debut at NAIAS and will offer a race-driving mode which sharpens the throttle response and shift points, while firming the shocks.

VW E-Golf is also featured at NAIAS, with its everyday versatility with zero tailpipe emissions, low ownership costs.

The Volkswagen group grows its 2013 deliveries almost five percent to over 9.7 million vehicles (up from 9.3 million in 2012)


Lexus makes three debuts at NAIAS, including on center stage, their global premier of the RC-F ‘low-slung, athletic’ coupe, with Toyota’s most powerful V8 performance car ever developed by Lexus.

Also on display are the RC 350 and LF-NX turbo concept cars, making their North American introductions, having first debuted at the Tokyo Motor Show. The RC 350 features a 3.5-liter, V6 engine teamed with an 8-speed sequential transmission, and the most aggressive styling yet of its iconic spindly grille.

The LF-NX turbo concept, a premier compact crossover SUV, is bold, dynamic and innovative in its design. The Lexus exhibit also shows off the F Sport accessorized vehicle and components, including the LFA performance car.

Lexus celebrates 25 years in Detroit.


With 35,000 square feet of exhibit space, Toyota features 38 vehicles, including the 2014 editions of the new Corolla, Highlander, 4Runner and Tundra. Highlights for the media include the FCV-fuel cell-powered concept. Also on display is the unique concept Toyota FV2, future mobility car operated by the driver shifting his/her body to intuitively move the vehicle in any direction.

Toyota is also featuring its hybrid technology with all four Prius vehicles. And for NASCAR fans, Toyota offers its Racing Zone. But the big shock of the show is the FT-1 concept, a midsize sports coupe. In collaboration with BMW, the FT-1 will head Toyota in a new direction with innovative exterior design. Brings back shades of other legendary sports cars like Supra, the 2000G, Celica and MR2.


Appealing to youth-oriented markets, Scion has 10 vehicles on display, including the 2014 limited edition Monogram Series FR-S and tC models. Also focusing largely on social media elements, such as their “Master Dashboard” video wall which displays live Scion tweets, Facebook posts and Instagram images, Scion introduces the “Scion Swag Machine,” the world’s first Instagram-powered near-field communication enabled vending machine.

Also available at the Scion exhibit is the availability of “Paper Shapers” Scion cars. Created by artist Shin Tanaka, guests can assemble their own Origami style cars.


Ford introduces the 2015 F-150 with its 2.7-liter engine.

Other introductions at this year’s Detroit show include the 2014 BMW Z-Series Coupe, 2015 BMW M3, 2015 BMW M4 and the 2015 BMW Z4 Pure Fusion Design. Cadillac will show off its attractive 2015 ATS Coupe; Hyundai its Genesis sedan. Audi introduces its 2015 A8, and of course, the all-new sports car of the year, Chevrolet Corvette, introducing the Z06 this week.

Other intros include the 2015 Mercedes-Benz C-Class, 2015 MB S600 and the GLA 45 AMG, 2014 Dodge Dart SXT Blacktop, 2015 GMC Canyon, 2015 Honda Fit and the all-new Infiniti Q50 Eau Rouge concept, Mini John Cooper Works Concept, Nissan Sport sedan concept, 2014 Porsche 911 Targa, 2015 Blue Motion Concept, Volvo Concept XC Coupe and 2015 Subaru WRX STI.

Stay tuned……………………



The much anticipated 2014 Chevrolet Corvette



Unveiled at a private event on Sunday January 13, the all-new 2014 Chevrolet Corvette will make its official debut at this years’ North American International Auto Show in Detroit. Dubbed a “halo vehicle for the company,” the 2014 Corvette will wow some, yet disappoint others. A grand departure of Corvettes past, the redesigned 2014 Corvette is beautiful, anyway you look at it.

One of 13 new or significantly redesigned vehicles for GM this year, the Corvette has been eagerly awaited by all Corvette fans and owners, but also by the general public.  More to follow….

Girls Go Racing Driving Adventure at Road America May 5: Sign Up

For Immediate Release Contact: Susan Frissell, Ph.D.,;
Donna Luteri, Marketing Assistant,;

March 19, 2012. Ladies..Start your Engines! Join for the Inaugural Girls Go Racing: The Art of Driving Adventure event at Road America Race Track in Elkhart Lake, WI. Presented by, this event for women will take place May 5-6, 2012. The driving event will be on Saturday May 5, from 9-4.

“For years women have been encouraging me to organize a ‘ladies day’ at an auto race track. A spirited day of learning vehicle dynamics, improving on driving skills and pushing their limits in a race car,” says Susan Frissell, publisher and editor of and the gal behind the wheel of Girls Go Racing: The Art of Driving Adventure. According to Frissell, Women With Wheels has finally turned a dream into reality and coordinated a day of driving they guarantee will be far too much fun for all involved.

On a controlled driving course, participants will receive the fundamentals of driving, as well as useful everyday maneuvers. Included in the full day at the race track are classroom discussion, in-car lessons which will include vehicle dynamics, and an on-track portion. Monitored and led by professional driving coaches, the Girls Go Racing event will be the perfect introduction into the exciting world of auto racing.

Once the dust has cleared, women will reflect back with pride about what they have accomplished. They will notice an increase in their driving skills and develop a whole new appreciation for what constitutes the “fine art of driving.”

The reasons for joining us at Girls Go Racing: The Art of Driving Adventure are as varied as the cars you drive. Maybe you have always wondered what it feels like to experience pulse-pounding exhilaration at top speed. Or perhaps you’re crossing yet another “wish” off your bucket list. Some will no doubt be fueling their passion for motorsports. Or taking on a dare!

Of course you must join us for the first annual Girls Go Racing event at Road America. You won’t want to miss being a part of this enthusiastic group of gals who believe in going for it. All women age 18 and up, with a valid driver’s license are welcome to attend. For more information, itinerary and pricing, contact Susan Frissell or Donna Luteri at


Girls Go Racing!

Girls Go Racing:  The Art of Driving – Register For The Event! and Road America Inaugural Event – May 5-6, 2012 Road America, Elkhart Lake, WI

2012 Chicago Auto Show – February 11-20.

Informational Links
Chicago Auto Show Tickets
About the Show
Directions & Parking
Weekday Discounts
Chicago Auto Show Meal Deals
First Look For Charity
First Look for Charity Tickets
Hi-Resolution Showfloor Map (Logos gallery)
Web Cams
Chicago Auto Show Blog
Special Appearances/Events
Chicago Auto Show History
Vehicles on Display

Best of Show Voting

As we have for nearly a decade, we are letting people select their favorites from the Chicago Auto Show. They can vote at the show, via SMS text, and online. This feature will be live from February 11-20. Click here for: Best of Show Interactive Online Voting