The 109th Chicago Auto Show: February 2017

CHICAGO – The 2017 Chicago Auto Show was officially underway February 11 for the public through Monday, Feb. 20.. The 109th edition of the largest automotive exhibition in North America was held, as always, at McCormick Place.

Illinois Governor Bruce Rauner, Chicago Mayor Rahm Emanuel, Illinois Secretary of State Jesse White and Cook County Board President Toni Preckwinkle joined 2017 Chicago Auto Show Chairman Mike McGrath and General Manager Dave Sloan on stage to cut the ribbon to open the show.

The auto show plays an important role in the City of Chicago. And Ford still operates its Explorer plant at Torrance Avenue in the city.

Attendees had nearly 1,000 vehicles from approximately 40 exhibitors to preview. Chicago Auto Show attendees were among the first in the world to see the latest cars, trucks and SUVs that made their global debut during the show’s Media Preview. Those vehicles included:

• BraunAbility Chrysler Pacifica
• Chevrolet Redline – Camaro, Colorado, Cruze, Equinox, Malibu, Silverado, SS, Trax, Traverse
• Dodge Durango SRT
• Ford Expedition
• Hyundai Elantra GT
• Mitsubishi Outlander Sport Limited Edition
• Mopar ‘17 Dodge Challenger
• Nissan Midnight Edition – Altima, Maxima, Murano, Rogue, Pathfinder and Sentra
• Nissan NV Cargo X concept
• Nissan TITAN and TITAN XD King Cab
• Ram 1500 Copper Sport
• Ram 2500/3500 Night
• Subaru Legacy
• Toyota Sequoia TRD Sport
• Toyota Tundra TRD Sport
• Volkswagen Atlas Weekend Edition concept

For the first time in its history, The Midwest Automotive Media Association (MAMA) appointed its first FEMALE president, Jill Ciminella. Jill opened the MAMA sponsored breakfast on Thursday February 9 to welcome all media. Following the MAMA Breakfast, the Media previewed several vehicle introductions from the automotive manufacturers Toyota, Hyundai, Nissan, Dodge, Ford, Mitsubishi, Chrysler, Chevrolet and Mopar.

The media also previewed a new event: The Concept & Technology Event, an opportunity to get a look at many of the concepts, brand-new vehicles and innovative technologies that will be on display at the Chicago Auto Show.

The Economic Club of Chicago (ECC) Luncheon, a cornerstone event of the Media Preview, presented speaker General Motors President Dan Ammann.

On Day 2 of the Chicago Auto Show media preview, Mopar, the service, parts and customer care brand of FCA US LLC, continued its 80th anniversary celebration with a media breakfast and exclusive vehicle reveal led by Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global.

In addition, Fifth Third Bank hosted a special financial literacy program for more than 250 Chicago area students. Following, the National Road Safety Foundation presented the Drive Safe Chicago award to a local student who garnered the most votes for his or her distracted driving public service announcement.

And finally, Word of Mouth Marketing Association for the fifth consecutive year hosted the Driving Engagement Award ceremony to recognize an automotive manufacturer with the most engaging social media campaign of the year.

As always, the Chicago Auto Show gala took place on Feb. 10. Eighteen Chicago-area charities benefited from more than $2.5 million raised at the black-tie gala. Now in its 26th year, First Look for Charity has become one of Chicago’s most anticipated charitable events. More than 10,000 attendees were in attendance, treated to hors d’oeuvres, champagne, wine, beer and soft drinks. All in attendance had a chance to win a 2017 Lexus NX or a 201 Acura TLX.

This year’s 109th Chicago Auto Show was a huge success. We hope you didn’t miss it.

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