Dani Ben-Ari, Writer, Contributor
Kathryn Reinhardt, Director of Retail Marketing at 4 Wheel Parts is teaming up with Tori Bundrant, the company’s events coordinator, to put their brand new 2021 Ford Bronco Badlands vehicle to the test during the Rebelle Rally. The Rally takes place October 7th as they attempt to navigate 1,400 miles of Nevada and California desert without the use of GPS, nor a trail leader. The race, which will begin at Hoover Dam, is expected to take 8-days to complete.
Founded in 2015 by Emily Miller, the idea for the Rally was to “give women the opportunity to take vehicles with little or no off-roading modifications to remote places.” The Rebelle is a competition for points not speed, with multiple challenges on terrain designed to test the capability of each participating vehicle. Eleven automakers, including Ford, Jeep, Honda, Porsche, Nissan, Toyota, Kia, and Mitsubishi will support 52 two-women teams in the 2021 rally across all vehicle classes. Electric start-up Rivian will participate for the second year in a row with its R1T pickup and Volkswagen will enter its all-new ID.4 electric crossover. An additional electric vehicle, yet to be announced, will round out the pure EV trio.
Teams compete in two categories based on vehicle capability: the X-Cross class for all-wheel-drive equipped crossovers and SUVs and the 4×4 class for vehicles with two-speed transfer cases and locking differentials. Though all vehicles fall into these two categories, an Electrified designation was added last year for pure EVs and other vehicles with electrified powertrain components.
“Rebelle Rally is designed as a proving ground and the manufacturers see the value in this,” noted Miller. Some enter engineers so they can (literally) live and compete in the vehicles they design.” Others use it as a test drive for women automotive journalists, employee development or even customer opportunities and incentives.
Although Kathryn and Tori have both gone off-road before on trails in Moab, Utah and the Rubicon Trail, this is their chance to put the Ford Bronco’s 4WP modified version to the ultimate test. Their aim, notes Kathryn and Tori, is to “show every future Ford Bronco owner exactly what this vehicle can do.” “Our purpose also includes highlighting the addition of the 4WP Factory front and Rear Bumpers and Fender Deletes which go a long way in getting the Bronco off-road ready!”
“We have trained, prepped, and done our homework” added Tori, who will take the driver’s seat, In addition, by donating any winning proceeds to SEMA cares, 4WP is committed to the well-being of those in need and the automotive aftermarket industry as a whole.
Note: 4 Wheel Parts is a powerhouse in the growing $10-plus billion Jeep and truck accessory market. A division of Transamerican Auto Parts (TAP Worldwide, LLC), and acquired by Polaris Industries Inc. in 2016, 4WP sells and installs over 500 aftermarket auto brands including off-road wheels, tires, suspensions, drivetrains, exterior/interior accessories, recovery equipment, lighting, electronics, replacement parts, and gear for the outdoor/camping lifestyle both online and through a chain of 100 brick and mortar stores.
October 1, 2021