*A single international auto show can easily cost an automaker over $1.5 million.
Thought for the Day
About the Author: editor
A long-time member of the Midwest Automotive Media Association (M.A.M.A.), Frissell is active in the Chicago-based group, having served as V.P. Membership Chair for two years. She also served on the Car Care Council Women’s Board for several years, and was an original board member of the Women’s Automotive Association International (WAAI)‘s Chicago Chapter, as well as acting as consultant to the board.